This project was a big one, A full rebrand of the mperks points program at meijer. the ask was to gamify the program and make it fun for customers, so we designed a system of coins that customers could collect while using mperks to make it feel like a video game. the list of deliverables was long, but here I've condensed it into some TV, some ambiguous animations that can be used through the entire campaign, and some print/email.
social animations
campaign assets
